5 Lessons Learned: Services

How to Be Successful With Bulk SMS Marketing Do you want to hit your business sales targets? If this is the case, you should implement a bulk marketing campaign. Bulk SMS marketing is a cost-effective way of reaching your prospects with offers for your business. The open rate of text messages is very high. Studies indicate that the open rates for SMS texts are higher than that of email. Therefore, by using bulk SMS marketing, you can reach your audience in a better way than using email. However, SMS marketing gives you only 612 characters to convey your message. To provide value in 612 characters, you have to carefully craft your message. You may not be able to provide all the details you would like to your audience if your SMS is too short. On the other hand, if the message is too long, your audience may get bored. This is one of the reasons you need to carefully come up with the right SMS message for your audience. Timing is Crucial for Success With bulk SMS marketing, timing is crucial to the success of your campaigns. The type of business you are running will determine the best time to send a message. For example, restaurant owners may want more customers during the lunch hours. Thus, the best time to send your message will be just before midday. Your messages should be relevant to what your audience is doing at the specific time you send them. Just before midday, people are usually thinking or discussing where to go for lunch. You can register more sales when you send your messages to them at that time.
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For bars and sports clubs, the end of the working day is the best time to send marketing messages through SMS. After a stressful day at work, people may be thinking of unwinding. As they are trying to figure out what to do, your message on an offer in your bar would make them act. Both you and your customers will benefit from the marketing message. You will make more sales while the people will have a place to go to; your bar.
On Messages: My Rationale Explained
There are also some days when sending messages would not be ideal. For instance, Mondays are usually a bad day for most businesses. On the day, majority of people are usually busy after being out of work during the weekend. It is also important to consider the time when you will be sending the bulk SMS messages. For instance, if you send customers messages at 3am, they are likely to unsubscribe from getting SMS texts from your business. To have a successful bulk SMS marketing campaign, think like a consumer. Choose a time when people are more likely to respond to send your SMS messages.